One of the most important and difficult things (at least at this point in time) about the e-publishing game is what I fundamentally see as utterly shameless self promotion. Such as trying to promote this blog.
Mohammad Ali loved to promote himself. Me, I was raised to believe that you’re not supposed to talk about yourself; that decent, modest human beings enter into conversations with others to draw them out. To make them feel comfortable and not to blather on endlessly about ourselves.
Sometime in the last 10 or 15 years this etiquette of personal humility flew out the window and an enormously large, self-important bird of personal praise cruised in and kicked humility off its perch.
But the times are different now – especially for writers accustomed to being cloistered away in their studies, only emerging to hand over the manuscript, get notes from the editor and then scuttle back into the study and lock the door.
Since the good ship Publishing Company (the one with the deep pockets that handed out advances and had a fleet of editors, plus mega publicity and promotions departments) struck the rocks, most writers are now expected to shill promote their own work.
This is my promotional plan thus far. I want to spend the next seven months preparing for the launch of Night Town. I want a lick your lips, anticipatory build up such as the world has never seen. Do you think I should link to FB and Twitter on my blog page or is that overkill?
I’m going to post excerpts from the book within the blog, podcast small, yet riveting passages of Night Town that will have you twisting like a junkie on day two of a detox begging for more, and host small get-togethers in pubs for readings.
Now what else…What would you advise?
How about me dangling off the top of the CN Tower with a megaphone bellowing about the book?
Too much? You tell me. We’re on this journey together and I intend for it to be one heck of a ride. Oh and BTW, have you told your friends to link to my blog yet? All they have to do is type their name into the newspaper in the dog’s mouth.